THE EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON RISK PERCEPTION AND INVESTMENT DECISION: AN EMPIRICAL STUDY IN VIETNAM

The purpose of this study is to investigate how demographic characteristics, such as gender, age, income, investing experience, education, marital status, and occupation, affect risk perception investment decision by surveying investors in Vietnam. research also examines the relationship between decision. This paper helps researchers have a clear understanding Vietnamese with different profiles will invest their money characteristics perception. discovers that factors experience significant effects on meanwhile are strongly related analysis result verifies associated survey data were collected from 167 samples including students, company employees, or people who run own business age 18 45. It was conducted for general had practical implications mutual funds, financial advisors, bankers.